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Frequently Asked Questions
As u-connect works to continually educate our staff with the latest technologies and cross-media solutions, we’re always researching and learning about the challenges our clients face as well as the industry trends.
Below are a few questions the u-connect team wanted the answers to that we thought you might be interested in. If there is a question related to your company or industry that you’ve been unable to find the answer to, e-mail us at firstname.lastname@example.org and we will do our best to find the answer and post it on this section of the website.
- In regards to lead generation programs and the debate over quality vs. quantity, is it quality leads or quantity leads that produce more sales ready leads?
- What will the next generation of loyalty programs look like?
- What are the projected top 10 consumer mobile applications for the future?
- What are the key performance indicators that are vital to measuring the success of mobile marketing applications?
- What changes should nonprofits look to make to better improve internal marketing?
In regards to lead generation programs and the debate over quality vs. quantity, is it quality leads or quantity leads that produce more sales ready leads?
According to a 2009 Focus article, lead generation programs that manage to Quality metrics provide sales ready leads that result in an overall higher ROI. Whether an internal team or a third party vendor, if the representatives are incentivized to produce Quality appointments, the cost per pipeline opportunity can be as high as 14% more effective. In an appointment setting program, this is due primarily to cancel rates, rejection rates, and the overall quality of the meeting.
A report by the In-Store Marketing Institute suggests there are changes on the horizon in regards to the next generation of loyalty programs. While companies are already creating customized print and electronic circulars based on shopper behavior, William Young, the vice president of sales and marketing for a targeted direct mail company, envisions kiosks placed near the entrances of stores where consumers can scan their loyalty cards upon entry to receive circulars and promotional coupons immediately prior to their shopping experience. Other possibilities include using one form of I.D. to tie into several retail loyalty programs. Intellicheck Mobilisa, Port Townsend, Wash., has developed technology that can read the data embedded in a magnetic strip or barcode on a person's driver's license, matching that name and address to a retailer's loyalty database.
1. Money Transfer
2. Location-Based Services
3. Mobile Search
4. Mobile Browsing
5. Mobile Health Monitoring
6. Mobile Payment
7. Near Field Communication Services
8. Mobile Advertising
9. Mobile Instant Messaging
10. Mobile Music
What are the key performance indicators that are vital to measuring the success of mobile marketing applications?
webtrends whitepaper, “Measuring the Success of your Mobile Strategy,” suggests there are four vital questions to measuring the success of mobile marketing applications. 1) Are people finding and using your application? 2) How engaged and loyal are your users? 3) Are they engaging in high value activities and becoming customers? 4) How do we retain customers and encourage usage?
During the Nonprofit Marketing Conference held in Chicago in mid-October, nonprofit thought leaders from throughout the country suggested that it’s time for nonprofits to move from tactical to strategic approaches by formulating strategies that tie directly to their mission’s goals.