Finance
As a leader in news and business information world-wide, Dow Jones Financial Information Services publishes information that makes the discussions and decisions of the world and manages databases that make the business world more transparent. With distribution in 58 countries and in a dozen languages, Dow Jones exists to inspire audiences with authoritative, differentiated and trusted content.
One of the company’s publications, which exists as the premier news service for the private equity industry is the Private Equity Analyst. Dow Jones approached u-connect to develop a strategy that would better serve the needs of the publication. Not only did the u-connect team provide the Dow Jones with recommendations on how to more efficiently produce the publication, but a strategy was developed to create and prioritize a working schedule that allowed advertisers the ability to submit ads at the eleventh hour – thereby generating additional advertising dollars for the company.
